Kelsey wanted to launch her photography company so she could live her passion. She asked for a logo that would stand out in the photography market, but especially those in Hawaii. Her target market is a young crowd, so I tried for elegance and youthfulness in design. I tried some very trendy-modern design ideas. I tried some conceptual ideas for her last name. The final identity has a snowflake to symbolize her last name which should stand out in the Hawaii market especially since it only ever snows in one place in Hawaii and that is on the big island.
