George Lois Retrospective

I wanted to update my old George Lois Retrospective design work from 1998. So here it is as if the retrospective is current. The concept is based on the essence of his simple design and font choices in his ads to attract instant attention.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Pagemaker, Adobe Stock, Creative Cloud, Freehand, Nikon D90, Wacom Cintiq
CWU Project - George Lois Retrospective - original poster design for class in 1998​​​​​​​​​​​​​​
George Lois Retrospective - guerrilla marketing for 2016 retrospective on VW Bug with updated identity and tagline, which would drive around Chicago
George Lois Retrospective - identity, tagline, and social media icons updated for 2016 retrospective​​​​​​​
George Lois Retrospective - identity color formulas
George Lois Retrospective - signage in front of the Chicago's Millennium Park Cloud Gate ("Bean") with identity and tagline updated for 2016 retrospective​​​​​​​​​​​​​​
George Lois Retrospective - billboard in red and in white with identity and tagline updated for 2016 retrospective​​​​​​​
George Lois Retrospective - square identity versions
George Lois Retrospective - gift shop bags with identity and tagline in red updated for 2016 retrospective​​​​​​​
George Lois Retrospective - mug and metal coffee go cup with identity and tagline in red updated for 2016 retrospective​​​​​​​​​​​​​​
George Lois Retrospective - rectangular identity versions
George Lois Retrospective - 4 different color t-shirts with red square identity and tagline design updated for 2016 retrospective​​​​​​​​​​​​​​

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