Haole Boy Brewing Company

Justin is a home brewer who needed a label for the beer he bottled for friends and family. He has an instinctual love of Hawaii and he had already thought of the name for his beer, so I needed to design the identity and the label for him. My ideas centered on tribal style and flower style since his brews were to include Hawaiian flavors. He loves getting tattoos so that is where the tribal tattoo ideas came from. This was really the perfect match between client and designer when it came to Hawaiiana. In the end, I created a calligraphic main logo type and encircled it with the tribal tattoo type design. The alternate identity and label is hydrangeas behind the calligraphic logo type.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Adobe Stock, Creative Cloud, Nikon D90, Wacom Cintiq
Haole Boy Brewing Company - identity with unique calligraphy logotype​​​​​​​ and label designs on brown beer bottles
Haole Boy Brewing Company - identity versions and label design
Haole Boy Brewing Company - identity color formulas
Haole Boy Brewing Company - identity and label design for Ali'i Coconut Stout​​​​​​​​​​​​​​
Haole Boy Brewing Company - 6 pack box design and red aluminum can design with Ali'i Coconut Stout label
Haole Boy Brewing Company - identity and label design for Kiwi IPA
Haole Boy Brewing Company - 6 pack box design and red aluminum can design with Kiwi IPA label​​​​​​​
Haole Boy Brewing Company - camping mug with red circle design​​​​​​​​​​​​​​
Haole Boy Brewing Company - pint glass and glass mug with red circle design
Haole Boy Brewing Company - identity on 4 different color t-shirts
Haole Boy Brewing Company - alternate flower identity with unique calligraphy logotype​​​​​​​ and label design
Haole Boy Brewing Company - alternate flower identity color formulas
Haole Boy Brewing Company - 6 pack box design and green  aluminum can design with alternate flower identity​​​​​​​
Haole Boy Brewing Company - white camping mug with alternate flower identity​​​​​​​​​​​​​​
Haole Boy Brewing Company - pint glass and glass mug with alternate flower identity​​​​​​​
Haole Boy Brewing Company - alternate flower identity on 4 different color t-shirts

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