Hawaii's Finest In-Stock Cabinets

Hawaii's Finest In-Stock Cabinets was looking for a new identity that included a logo mark and an update in their brand colors. For the recolor, I thought, they are in Hawaii and that is their selling region, so I wanted to try to use tropical color combinations. In the end, we ended up keeping their nautical color choice of blue and red, but I brightened it up to match the beautiful sunny days of the Hawaiian Islands. For the logo mark, it is an abstracted corner cabinet, but it also looks like a house. This double meaning is great because they wanted to expand in that they sell cabinets for more than just kitchens and bathrooms. Sometimes you need built in cabinets in laundry rooms, offices, libraries, work shops, custom closets, etc. The island versions of the final identities is for the more fun branded products like if they have a spot at a trade show or have a table because they sponsor some events where they give away branded products. Updated 2021.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Creative Cloud, Wacom Cintiq