In My Element
In My Element is an entrepreneurship project to brand different levels of couture bow ties and long ties. The identity and tags were worked on for this brand which is defined as "unique and ahead of his time" like James Dean. "Cool", "Rebel", "Icon", "Retro" are examples of the types of words used on the labels sewn onto the ties. The labels fold over the tie to reveal each word. The metallics used for the different words and logos are copper, silver, gold, and platinum thread.
Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Adobe Stock, Creative Cloud, Wacom Cintiq
