Kapu Hawaii Tours

Kapu Hawaii Tours is a naming and identity project. Let's talk about the name because it turns out it is very controversial. It means forbidden or taboo. Hawaiian locals may not like the idea of tourists trampling their sacred places, but the point of this name for the company was me thinking that there is a need for more in depth historical tours that are off the regular tourist track. This would be for archeological/historical connoiseurs. This would be specifically for someone like myself who's background is being Hawaiian, but yet, I have lived away from there for so long, that I want to feel closer spiritually to my ancestors. And I am sure there are a lot of other Hawaiians out there like myself who want to see the real places where the real history happened. This idea was spurred from research when I saw that only one boat tour company goes to Niihau, the forbidden island. And so I thought this would be a great niche to fill, although controversial. The brand could prove itself to locals through time of leaving no trace and maybe vetting each tourist in some way before they are accepted into the tour. So it is about exclusivity and discretion on the company's side and on the tourists side. Because of the name choice in being so controversial, this would be brand that would have to prove itself everyday and build it's reputation in eco tourism so as to take on the positives and the need for these types of tours. It would be a challenge. They would have to hire the right people who are passionate about being sensitive to the cultural areas. The tiled photos were taken by my husband in me while in Kauai, Maui, and Oahu, so they are very relevant to this project and is why I chose Hawaii as the tour company home. I did three versions of the tiled textured letters to match SEA, LAND, and AIR.

Branding, Graphic Design, Creative Direction - Illustrator, Photoshop, Adobe Stock, Creative Cloud, Nikon D90, Wacom Cintiq

Kapu Hawaii Tours - naming and identity project - identity on tour helicopter

Kapu Hawaii Tours - naming and identity project - identity textured with SEA, LAND, and AIR photo tiles.

Kapu Hawaii Tours - naming and identity project - identity color formulas

Kapu Hawaii Tours - naming and identity project - identity textured with SEA photo tiles.

Kapu Hawaii Tours - naming and identity project - identity textured with LAND photo tiles.

Kapu Hawaii Tours - naming and identity project - identity textured with AIR photo tiles.

Kapu Hawaii Tours - naming and identity project - identity on tour jeep

Kapu Hawaii Tours - naming and identity project - 6 versions of textured with LAND photo tiles.

Kapu Hawaii Tours - naming and identity project - identity on tour van

Kapu Hawaii Tours - naming and identity project - identity in 4 colors and black versions

Kapu Hawaii Tours - naming and identity project - identity in black, white, and greyscale versions

Kapu Hawaii Tours - naming and identity project - identity on large and small tour catamarans

Kapu Hawaii Tours - naming and identity project - identity on tour canoe

Kapu Hawaii Tours - naming and identity project - identity versions on tanks and t-shirts

Kapu Hawaii Tours - naming and identity project - 4 color identity on t-shirts

Kapu Hawaii Tours - naming and identity project - identity in black on Kapu color palette t-shirts

Kapu Hawaii Tours - naming and identity project - SEA identity on grey, white, and green t-shirts

Kapu Hawaii Tours - naming and identity project - LAND identity on grey, white, and light blue t-shirts

Kapu Hawaii Tours - naming and identity project - AIR identity on white, green, and light grey t-shirts

Kapu Hawaii Tours - naming and identity project - identity in black on Kapu color palette t-shirts

Kapu Hawaii Tours - naming and identity project - 4 color identity on grey and white t-shirts

Kapu Hawaii Tours - naming and identity project - SEA identity on dark grey, green, and white t-shirts

Kapu Hawaii Tours - naming and identity project - LAND identity on dark grey, blue, and white t-shirts

Kapu Hawaii Tours - naming and identity project - AIR identity on dark grey, green, and white t-shirts

THANK YOU FOR VIEWING! - DesignsByKanani - Facebook | Instagram | Behance

↑Back to Top