![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/cc051d7e-d4fb-49dc-9166-7f5e0dd7b1a9_rw_1920.jpg?h=8fc0a0d6c18fe41a90f9e282caf4274f)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/034b0eac-bce5-470d-9a36-8bbd6c32e2c8_rw_1920.jpg?h=5818f219e72aac911baaebd84ce3d654)
Our Beauty Culture - gradient identity over purplish photo - photo by Jeffrey Erhunse from Unsplash
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/73fa626c-1880-44f7-842c-0497b4b57460_rw_1920.jpg?h=4dd71379dae99aed20de44abfeffd848)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/42c8c4f2-97a0-4cba-92b8-c0a1da7c551b_rw_1920.jpg?h=fd410b8485eee362103f890cc2130ec8)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/639bc8d1-e6b3-4282-88bf-e12d65dea617_rw_1920.jpg?h=f80fda335e9f4ac7bd2980f8bdf8b166)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/67cf2edd-0d48-4259-9d8b-a99b0400785c_rw_1920.jpg?h=b8d8ae437d6f6e651de3a11516d7412c)
Our Beauty Culture - gradient identity versions and one color identity versions
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/74237494-e837-49b1-be55-848fd0bf29a4_rw_1920.jpg?h=a5f7d1e85b0f043a8247f41479046cad)
Our Beauty Culture - identity color formulas
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/2c62efc5-3103-40df-97da-db30c0bfd7a2_rw_1920.jpg?h=5df5e5e638120602dbb44b9b452a16cf)
Our Beauty Culture - gradient identity on black retail bag
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/ce7ebae9-92db-46ee-b8c0-6dc8fce29dff_rw_1920.jpg?h=1eff3e7588c797d53dbb73ffa7a1918c)
Our Beauty Culture - gradient identity on reusable shopping bag
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/53af0be5-ce17-4a0e-a881-cb38b095aaf2_rw_1920.jpg?h=0d2dd266e75b6d814295625872f6037a)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/685a30c8-5a20-43c6-b4bf-519296ae6e9d_rw_1920.jpg?h=2ae4c1dad6e3451e7bf864af011532d3)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/2e930732-a0c1-416a-b1aa-e56ecf9dc18e_rw_1920.jpg?h=210784aebef07d79b7984478e98940f5)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/3d2216ef-5b32-469b-9dcd-43fbd7f941bf_rw_1920.jpg?h=0e6e972aaa0f8f3f021a52ef3d6e3808)
Our Beauty Culture - identity verisons in black, white, and greyscale
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/feea4748-e8ff-4f65-b7f0-0703d770a7ac_rw_1920.jpg?h=1294ca0dceec61e3b5792d40a11b83c4)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/69d08d7d-dc32-455f-a4ef-50a29d2cbfad_rw_1920.jpg?h=bcc2097a6827b4ba02442c455038ec3e)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/7e42a2d8-52d3-42e2-850e-6408c2a2db1c_rw_1920.jpg?h=5aaa1247bf58687127b5a96269b80a63)
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/8372a078-4ff9-41ad-a3ce-1480fc14bd7a_rw_1920.jpg?h=8cea4a75f4b7c3bb4f5a3b5e5f4c016b)
Our Beauty Culture - gradient identity on hoodies and t-shirts in white and black
![](https://cdn.myportfolio.com/051a52a5173b0e54ce5f47585d54ea0a/f19289e8-fbc4-4b6f-9997-7ed5792ace07_rw_3840.jpg?h=257464c28dac5bf0137117b8a925e268)
Our Beauty Culture - gradient identity on black retail boxes