Jordan started a hammock company so he needed an identity, business cards and sewn on tags designed. I did at least 50 different concepts because this was an idea for something that I had never ventured into designing before. I had to think about the future with this identity and brand. This brand identity could end up dropping the "Hammocks" and just become "Swingtown". I loved the idea that this was a northwest company, so a lot of my ideas hit upon nature as icons. In the end, the identity was a heavily abstracted hammock so that it is just shapes and can go beyond the "Hammock" brand in the future. Updated 2021.