Swingtown Hammocks

Jordan started a hammock company so he needed an identity, business cards and sewn on tags designed. I did at least 50 different concepts because this was an idea for something that I had never ventured into designing before. I had to think about the future with this identity and brand. This brand identity could end up dropping the "Hammocks" and just become "Swingtown". I loved the idea that this was a northwest company, so a lot of my ideas hit upon nature as icons. In the end, the identity was a heavily abstracted hammock so that it is just shapes and can go beyond the "Hammock" brand in the future. Updated 2021.

Graphic Design, Identity, Branding, Creative Direction - Illustrator, Photoshop, Creative Market, Mr. Mockup, Mockup Bee, Unsplash

Swingtown Hammocks - business card design printed at VistaPrint

Swingtown Hammocks - examples of the style of hammock being produced and also the inspiration for hammock logo -
photos by Jordan McGee, Alven Nee, and Steve Halama from Unsplash

Swingtown Hammocks - examples of the style of hammock being produced and also the inspiration for hammock logo -
photos by Andrew Ly, Makenzie Cooper, and Linda Segerfeldt from Unsplash

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