Swingtown Hammocks

Jordan started a hammock company so he needed an identity, business cards and sewn on tags designed. I did at least 50 different concepts because this was an idea for something that I had never ventured into designing before. I had to think about the future with this identity and brand. This brand identity could end up dropping the "Hammocks" and just become "Swingtown". I loved the idea that this was a northwest company, so a lot of my ideas hit upon nature as icons. In the end, the identity was a heavily abstracted hammock so that it is just shapes and can go beyond the "Hammock" brand in the future. Updated 2021.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Creative Cloud, Unsplash
Swingtown Hammocks - front and back of business card design printed at VistaPrint
Swingtown Hammocks - examples of the style of hammock being produced and also the inspiration for hammock logo -
photos by Jordan McGee, Alven Nee, and Steve Halama from Unsplash
Swingtown Hammocks -  identity versions
Swingtown Hammocks -  identity color formulas
Swingtown Hammocks -  icon identity on leather bag that holds hammocks and identity on retail hang tag for hammock
Swingtown Hammocks - identity on reusable bag and identity on retail boxes for hammocks
Swingtown Hammocks -  label designs to be sewn onto hammocks​​​​​​​
Swingtown Hammocks - identity on blue and grey polo shirts
Swingtown Hammocks -  identity icons
Swingtown Hammocks - identity on long sleeve shirts, tanks, and t-shirts in blue and grey
Swingtown Hammocks - identity grey and blue ball caps
Swingtown Hammocks - examples of the style of hammock being produced and also the inspiration for hammock logo -
photos by Andrew Ly,  Makenzie Cooper, and Linda Segerfeldt from Unsplash

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