Thirty Logos - Day 13 - JJ Pizza

Thirty Logos Challenge - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002. For this logo challenge I wanted the pizza to be the enclosure for the identity but for JJ to stand out. I really wanted this design to be very heavily graphic, more about shapes, that eludes to pizza, instead of literal "pizza", to blend in more with a contemporary city style. There are two versions of the logo to use depending on the size of printed item and in which direction the owner wants the logo to be shown . The 1st is just the logo. The 2nd is the logo with tagline "Chicago (star) 2002". Chicago is where the pizzeria is based. It was established in 2002. I used stars as a secondary visual cue because of Chicago's flag. I also added grey to their red and white color palette to give the brand more options in what color background it can print on. The rename would be 1871 Pizza referring to the Chicago's Great Fire in 1871. I jumped on the chance to be able to rename with numbers here. Updated 2021.

Branding, Graphic Design, Logo Design - Illustrator, Photoshop, Creative Cloud, Unsplash, Graphic Burger
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in white and red without tagline over pizza background - photo by Carissa Gan from Unsplash
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in white and red with Chicago 2002 tagline over pizza background -
photo by Carissa Gan from Unsplash​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity versions with and without tagline​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity color formulas
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in red with tagline
on silver metallic signage and identity in white with tagline as glass signage​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in red with and without tagline on red and grey pizza boxes​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in white with tagline on red pizza delivery and catering van​​​​​​​​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in red without a tagline on grey ball cap​​​​​​​​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in red with tagline on grey t-shirts​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in white without tagline on red ball cap​​​​​​​
Thirty Logos - Day 13 - JJ Pizza - Made in Chicago Pizza since 2002 - identity in red and white with tagline on white and red t-shirts​​​​​​​

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