Thirty Logos Challenge - Day 14 - BookWorm - For this logo challenge I wanted the identity to represent the stack of books but also the worm too. I wanted it to be a simple modern mark since it is an online book seller, so the identity had to stand out easily in the digital world against giants like Amazon and Barnes & Noble. My concept also includes using the colors of printing, cmyk, since people are buying real printed books from online. The rename for BookWorm would be Dexeedoe. "Dex" is short for "codex" which is latin for book. Eedoe is spelled out for sound for "Edo" which means "edition" in latin. I love how the name sounds and is spelled like it is a tech company name and an online sales company name.