Thirty Logos - Day 3 - Twitchy Rabbit
Thirty Logos Challenge - Day 3 - Twitchy Rabbit - an email marketing platform. They wanted an update to an existing mascot identity. I used the word "twitchy" as my starting point to expand on the concept. I thought about movement with the logo because that word is movement inherent in twitching. And also, I thought about the idea of a rabbit that when twitchy may have multiple personalities. So I played around with using the same silhouette, but changing the exaggerated eye into different moods by changing the shape of it. The font used has a "twitchy" quality but also matched the updated identity concept and design perfectly. The colors go from moody to calmed down. My rename idea would be hypenosis.
Graphic Design, Identity, Branding, Creative Direction - Illustrator, Photoshop, Adobe Type, Adobe Stock, Creative Market, Mr. Mockup, Mockup Bee, Wacom Cintiq
